I haven't seen those Edison ads, but there are a lot of things I haven't seen. I am glad some of his ads were good, but the nod for quantity of advertising expenditures and consistent quality of the ads would certainly have to go to Victor. I wish Edison had realized the importance of advertising. I really do. I love his machines. I think Victor pushed their artists as the stars, and their machines as the best means to hear them. For Edison, the machines and records were the stars. He saw the artists as being almost incidental. That is why the earliest Diamond Disks don't even give the names of the artists who made the records. Randy